MINI Research Shows People Want EVs for City Driving - 2015 Mini Cooper Forum
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post #1 of 4 Old 04-15-2019, 01:38 AM Thread Starter
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MINI Research Shows People Want EVs for City Driving



A new research conducted by MINI in the US reveals how people generally think electric vehicles should be used. According to the findings, 63% of the consumers said the best way to use an EV is for commuting or city driving. At the same time, 73 percent of consumers surveyed said that the battery range of up to 75 miles was sufficient for their daily use. This is quite interesting, especially since the industry considers range to be the biggest reason why EVs aren’t adopted on a wider scale.

At the other end of the spectrum, the survey found that there is a need for additional consumer education around EVs, especially when it comes to charging technology and maximizing electric mobility solutions. Nearly three-quarters (74 percent) of consumers surveyed did not know where their nearest EV charging station was located. At the same time company data shows that 80 percent of EV owners tend to charge their cars at home.

When consumers were asked to choose an acceptable amount of time it should take to charge an EV, the most common answer (28 percent) was ‘‘I don’t know” followed by “30 minutes” (25 percent). “It is important for us as a brand to understand how consumers want to use their electric vehicles, and what they know and don’t know about them as we move closer to the launch of the MINI Cooper S E electric vehicle in the U.S.,” said Andrew Cutler, Head of Corporate Communications, MINI USA. “The more intelligence we gather, the more we can educate consumers about the many benefits of electric mobility and what MINI has to offer in the new MINI Cooper S E electric vehicle coming in early 2020.”

Overall, two-thirds (66 percent) of consumers surveyed believe that EVs are for early adopters, underscoring the need to raise mainstream awareness around EV technology. This finding may also explain that, while Federal Tax Credits on EVs certainly incentivize consumers to purchase an EV, there is still a subset of the population that is making the choice to purchase an EV based on factors beyond incentives.


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post #2 of 4 Old 04-15-2019, 03:08 AM
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Every step change takes time and every mode of transport has some downsides as well as upsides. 50 years to change from horse power to internal combustion engine...
https://thetyee.ca/News/2013/03/06/H...ung-Big-Shift/
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post #3 of 4 Old 04-15-2019, 04:27 AM
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“73 percent of consumers surveyed said that the battery range of up to 75 miles was sufficient...”. I wonder if those 73% would have considered buying a gasoline-powered car with a 2 gallon fuel tank capacity?
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post #4 of 4 Old 04-16-2019, 03:40 AM
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A 75 mile range is only really good for a trip that is 25 miles each way if you have no way to charge after each leg of the journey. A commuter travelling from Edinburgh to Glasgow is about 50 miles one way (a commute I used to do) and if you want to travel Edinburgh to Newcastle that is about 100 miles each way so you need a range of over 200 miles.

For those is less densely populated countries like Australia 75 miles is nothing. Perth WA to Bunbury WA is about 105 miles.
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