[Evlkarl]

The marketing people over at the BMW Group must be experiencing some terrible days right about now. US sales have came in for the month of November and they are definitely not looking good. However, this might help justify the plethora of videos published online about almost every model in the range, that aims at explaining why it’s better than the rest of the platoon. This time it was the MINI Hatch that got the VIP treatment.

In a recent video published on the corporate Youtube account, also posted below, the brand tries to explain why the MINI hatch is looking into the future and how it’s anchored to its past. In truth, fans of the brand might take this as a futile experiment, but it does make sense for those who are looking to buy a new car and are still undecided as to what to buy.

The MINI hatch has been around for enough time to create its own following. It was initially sketched by Sir Alec Issigonis in the 1950s as a cheap means of getting around. With Europe recovering from the second World War and resources scarce the aim was to put together a car that would need cheap materials.

What he didn’t know was that by creating such a light and small car, he also created one of the best handling FWD cars ever to be assembled. Sure the latest MINI hatch has grown in considerably in size, but the truth of the matter is that customers demanded it. Everyone wanted more room and comfort inside and that just isn’t possible without growing in size.

Even so, the current MINI line-up has a design that stays true to the original as the video below will explain. You’ll also have a chance to learn about the new tech it brings to the table, bringing the winged logo into the 21st century.

 

[Evlkarl]

Here are the numbers for NA

MINI Brand Sales
For November, MINI USA reported 4,507 automobiles sold, an increase of 1.4 percent from the 4,444 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 47,372 automobiles sold, a decrease of 11.5 percent from 53,505 automobiles sold in the first eleven months of 2015.

MINI brand 4,507 4,444 1.4 47,372 53,505 -11.5



MINI Pre-Owned Vehicles

In November, sales of MINI Certified Pre-Owned set a November record with 918 vehicles, an increase of 13.1 percent from November 2015.
Total MINI Pre-Owned sales also set a November record with 2,265 vehicles in November 2016, an increase of 18.8 percent from November 2015.
Total MINI Pre-Owned sales year-to-date were 26,025, a 6.3 percent increase from the first eleven months of 2015.

You can see the numbers by model here

http://www.prnewswire.com/news-releases/bmw-group-us-reports-november-2016-sales-300371587.html

 

[Evlkarl]

Interesting the F55 outsold the F56 YTD

 

[Davyboy]

I wonder how many of these are sitting in dealers yards unsold?

In the UK there are lots of new & pre reg'd unsold, never did you find this a few years back!