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Just listening to Autoline Live at NAIAS and they're currently having a conversation with Tom Selkowski from MINI. Turns out they're going to be running a contest where the winner will get to completely customize a mini to their liking, and then mini will name a package for F56 after them.....

I'd love to provide more details but you cant rewind the live feed, details will be out shortly im sure :D
 

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It's good Mini is doing this, more car makers should do this. It comes at such a little cost to them and in the end they get so much more for their money, good reputation, higher respect from the public, marketing, etc.
 
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