I just got my goodie bag a few days ago. What a nice surprise! The mailer-turned-carry-bag was genius. (I didn't cut mine, and it works fine, didn't want jagged looking edges, soothes my inner OCD child).
Apparently different mailings contain different goodies. In addition to the pen, notebook and USB thing (a wee 1GB), antenna ball and magazine, I also received two little booklets and a couple of marketing-ish cards (meh on the cards). One booklet is about Mini Finances, most of the information is only applicable to people who lease. The other is "101 fundamentals of good motoring" which is a mix of fun, marketing and actual good information.
The pen, bag & notebook are surprisingly good quality, considering how branded giveaways are usually cheaply made. It's a great thing for putting in the glove box to record motoring adventures.
