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Lapisluxury Blue $1,000

18269 Views 15 Replies 10 Participants Last post by  polarisboy386, 
Evlkarl
Does anybody know why lapis luxury Blue is 1K while the rest of the Colors is only $ 500.00? I ask my Dealer and they do not have an answer. Maybe Mini charges $ 500.00 more because of the word luxury is in the Color Name. I know it is somewhat a silly question but a curios mind wants too know.:confused:
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02fanatic
I think opal nailed it...all about "marketing". MINI obviously was pushing the colors that were standard (without extra cost)...such as Pepper White & Volcanic Orange...also non-metallic?

They charge more for the metallic paints correct? I'm not certain all other colors are metallic.

It makes "zero" sense to me why they charge more for Lapis. Maybe it's just more rare and it's more trouble for them to change out the color jars! LOL! Blue has always been one of my favorite colors.

John
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02fanatic
It's fun building a car online, but it would be soooo much better seeing EVERY color on a MINI at a dealer before placing an order. My bet is at least 40 to 50% of buyers would change their mind and switch to another color!!
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