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Get back to basics

I am on my 3rd Mini. I owned a Cooper S, a JCW and a Countrymen.
Mini has gone too much to selling a concept, a brand, am image. In the end though you are selling a car. Ford comes along and puts out the Focus ST in North America with 252 Hp with a 4 Cyl Turbo ( Eco boost engine) at less cost than a JCW. Yes I tried one and yes I was very impressed. Then Ford comes out with a 1.6 ST Fiesta at 200hp that is very very respectable especially at the price tag.
Ah yes but its not a Mini. Yeah whatever.
Mini has turned into Smoke and Mirrors , I mean we are all excited in the Mini world to get 20hp more, I mean , big deal!
Other manufacturers keep improving their platform and outclassing the Mini on the track and less cost.
Mini seems more interested in making a nice paint job and dressing the car up to look sharp than ACTUALLY driving better.
I think Mini is in for a serious nose dive unless they get back to basics and get back in the game
 

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oh and look out Europe the 2015 Mustang is coming. Over 305 HP in a 4 cylinder EB engine.
So if Mini doesn't finally wake up the JCW will really take a nose dive.
I mean 231 HP and a fancy paint job…ah…OK…the GP was a joke.
Don't get me wrong I love my JCW, the nimble feel and handling but after trying the Focus ST I was really shocked at how much Ford got in the Hot Hatch game.
Mini can only sell a "brand" so much before the pool dries up.
The fad is over, I live in Montreal and Minis are a a dime a dozen here so the novelty is over. I have owned a Mini now for 10 years, at first it was rare, not anymore in all aspects.
Mini just has let everyone catch up on their strong points and focused too much on branding and marketing than on actually redesigning platforms. Case in point, the clutch on the Countrymen, complete joke that should have been fixed the first year. Ever tried a Lancer EVO on the track? Yikes! Amazing platform but Lancer did not upgrade the interior and just kept the same , well, everything. I loved the Lancer EVO GSR on the track, everyone does but on a daily drive it lost out. Result, sales have dried up. In the this game if you stop you die. Mini changes in the big picture are small things, sort of patchwork fixes, oh different brakes or tweak the suspension, but its still the same thing. A jump of 20-25 HP, big deal. The new technologies on engines out now are over 300 HP as the bar with fuel economy, emission control and great torque in 2.0 2.3 4 Cylinders.
Sorry to barge in a step on some toes but ….
HELLO BMW MINI WAKE UP!!!!
 
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