Getting close to pulling the trigger and ordering a new F56 Cooper S (probably in midnight black) having totally fallen in love with it on the test drive.
For those in the UK, did you manage to haggle any cash off - and what was this as a percentage of your list price?
Also - I've been reading a lot about production delays and cars showing up with the wrong extras attached (or missing them entirely). Are there any trends I should know about?
Thanks in advance
I ordered my mcs on August 31st, with JCW exterior and interior packs, and 90% of the extras. I’ve not yet seen a car in the UK with the body kit so I’m thinking the wait may be a little long. I was told i would have the car by the last week of October / first week of September.
just a note of advice for anyone wanting to order a new car, it’s like any interaction when you want to win, understand your opponents week points and a dealers week point is time of year, if you time your order correctly you can get a huge discounts..... I’ll explain.
firstly the dealer can’t give a big discount on the car as there is not a huge amount of profit in the car on its initial sale. maybe 10%. so if you manage a 5% discount you have done well. however if your trading in a car the dealer can in a bid to win your business can over pay you on your trade in, thus reducing the price you have to pay for the model you want. it could be worth buying a mini for 3k and getting the dealer to give you a trade in value of 5k. here is the deal I did.
new mini ordered - £29k
cash deposit - £1k
trade in my current mini - £7.5k (actual second hand value £3.5k)
remaining balance - £20.5k (I’ll either finance or pay in cash)
29k list price car cost me 25k (4k of free extras basically)
no you’re going to ask, why would a dealer over pay for the trade in car.....? I’ll explain. the dealer makes money from new car sales in two main ways. one is the 10% profit margin on the car, which much of the time is reduced due to a discount given to entice the customer. however the second and more important way is by hitting sales targets given to them by BMW. a dealer must fulfil a certain number of orders every 6 months to 1) keeps its status as an official mini dealer. they won’t lose it for missing targets once or twice, but if they keep missing targets they will get there dealership contract torn up. 2) to get a kick back bonus from BMW. this means even if the dealer sold all its new cars for zero profit initially but subsequently hit the target unit figure set out by BMW for new orders they would still make money because BMW would pay them a nice big bonus for hitting its target.
so all you need to do is wait until the end of august or end of feb (when the plates will change (uk only, us will have different dates, but same concept applies) and targets need to be given to BMW. go to three dealers on the same day, give them all the same spec car and tell them to give you the best price. then slowly start to play them off each other telling them the other dealer beat your price blaaah blaaah blaaah and you get a good discount.
I went to 3 dealers on Saturday morning and by Sunday 3pm I had the car I wanted with a 4k discount because I knew they needed to get the order in for Sunday 4pm as it would go towards their targets and there desperate to hit them. no dealer wants you to know this but this is how it works.
so good luck guys.
also how do you find out what date your car was built on?